Today we are taking part in the Brighton Etsy blog hop! Not heard about this? A blog hop is where another member of the team nominates you after writing their own blog using the same questions. Today is my turn, so here goes…
What inspired you to start your business or Etsy shop?
After graduating from a design course in 2011 I knew I wanted to do something creative but wasn’t really sure what. I began illustrating some greeting card designs in my spare time around my job in a local design studio and started sharing them on my blog. People seemed to really like them and I was invited to be part of the Handmade Shop in central Brighton (sadly this has now closed). I was so excited and started getting some of my designs printed and made into badges and pocket mirrors too. From there I started taking part in craft fairs in Brighton. I did some small local ones, and then was invited to take part in Brighton Craftaganza by organsier Zoe who had seen my work in the handmade shop. This was my first central Brighton fair and my designs were really well received. I met some other great creative people too. One thing I did however discover from craft fairs is that I needed a place to direct people to who didn’t buy on the day but were interested in the future. In Summer 2012 I launched my laser cut jewellery designs, and in December 2012 I finally set up my Etsy shop. I am not sure why it took me so long, but it has certainly been worth it!
We’re looking at goals in the Brighton Etsy Team this month, can you share one of your goals for your shop for the next six months?
I am going to make it my mission to actually update my shop with new products more, and when I have to make sure I go back and check/ adjust copy and SEO tags with the seasons and holidays. I often get so busy organising The Fairy Tale Fair and taking part in other fairs that I don’t have time to get my new pieces online. I still have items from this time last year that haven’t made it online yet! Eeeek! This month they will do however, we promise!
What are you working on at the moment?
I am currently in the very early stages of two new jewellery ranges. I don’t want to give too much away yet, lets just say they are food based, and I can’t wait to actually get on with making and launching them!
If you could give other sellers or someone looking to start their own craft business one piece of advice what would you say?
Start small and don’t be afraid to try things. If you are an illustrator or card designer you can get very small print runs easily online. These often work out a bit more expensive per item but they are a great way of testing various designs and what works best. Set up your Etsy shop, like NOW, and make sure you read the guides on titles, tags and descriptions as this will really help. Make sure your photos are clear and you’ll be on your way. It is also really great to take part in fairs too. Selling online, as great as it is when you get your 1st sale, can be a bit lonely at times. At local craft fairs you can meet other creatives, speak to your customers, listen to their reactions, be inspired by others displays and become more confident as a seller.
Next up we nominate Woah There Pickle.